Rogier Smalhout – creative mind behind Appelsap Fresh Music Festival Amsterdam

Rogier ‘de Reiger’ Smalhout is the co-founder and creative director behind Appelsap Fresh Music Festival. Appelsap is one of the first hiphop based festivals in the Netherlands, and has been around for almost twenty years. Rogier is the creative mind behind Appelsap’s identity – he has been working to keep Appelsap ‘fresh’, and different from other festivals. Next to that, Rogier also does work in marketing.

by Jamie van der Duijn en Yannick van IJsseldijk

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